What is email deliverability?

Email deliverability is the ability of an email to reach the intended recipient's inbox and not be filtered into the spam folder. It refers to the success rate of emails being delivered to the inbox and not being blocked or marked as spam by the recipient's email provider.

Email deliverability is a crucial aspect of email marketing and can significantly impact the success of an email campaign. A high email deliverability rate increases the chances that an email will be seen and acted upon by the recipient, while a low deliverability rate can lead to emails being filtered into the spam folder or blocked altogether, reducing the effectiveness of an email campaign.

Factors such as the quality of the email list, the sender's reputation, the content of the email, email authentication, and email hosting can all impact email deliverability.

By paying attention to these factors and ensuring that emails are well-crafted and sent from a reputable source, businesses can increase the chances of their emails being delivered to the inbox and achieving the desired results.