A/B testing
Automated email
Call to action (CTA)
Click-through rate (CTR)
Conversion rate
Drip campaign
Email deliverability
Email List segmentation
Email Marketing
Email Personalization
Email service provider (ESP)
HTML email
Open rate
Opt-in
Opt-out
Plain text email
Sender reputation
Spam
Spam filter
Subscriber
Transactional email