Glossary
Director of Sales
Director of Sales guide: Discover the key traits and strategies of top sales directors that lead their teams to victory and achieve ambitious sales goals.
Unit Economics
Unit Economics explained - Learn how to measure profitability with real-world examples, CLV/CAC ratios, and more. Essential reading for entrepreneurs.
Return on sale (ROS)
Return on Sale (ROS) explained: Learn how to calculate, analyze, and boost your business's financial health. Simple steps for effective profit management.
Zeroed Out
Zeroed out and its impact: Find out how sales reps can turn advances into earnings and what it means for their financial stability. Dive into the details here.
Invalid Destination Address
Invalid Destination Address messages can be frustrating. Find out what triggers them and how to ensure your emails always find their target.
ION Meaning in Texting
What Does ION Mean in Texting? Curious about this trendy abbreviation? Find out how to cleverly change subjects in chats. Explore the details here!
Point Of Contact
Point Of Contact explained - discover the power of having a go-to person! Learn tips, examples, and why a POC is your key to smoother projects and services.
Rapport
Rapport meaning explained: Learn how to build deep connections in work, life, and love. Find out how to connect better with anyone, anywhere.
SOW (Statement Of Work) Definition
SOW or Statement of Work mastery: From web design to government projects, discover how a well-defined SoW can transform your outcomes. Explore now!
Sandbagging Meaning
What is sandbagging in the business world? Uncover the art of setting low expectations for surprising success. Click here to learn the strategy!
EOM Meaning
EOM or End Of Month can make or break your business. Learn the best sales techniques and accounting practices to end your month on a high note. Read now!
Difference Between Send vs. Sent
Send vs Sent: Get it right every time! Learn the key differences and enhance your email communication. Click to start sending smarter emails!
Flag an Email
What Does It Mean to Flag an Email? Find out how flagging can organize your inbox & boost productivity. Click to discover the power of email flags!
STP Marketing
Find out what is STP marketing - how to effectively segment, target, and position your product in the market. Read our tips now!
COB Meaning in Email
Clarify COB Meaning in Email and make every business communication count. Discover how COB can enhance your email effectiveness. Explore the guide now!
Email Honeypot
Email honeypots can derail your campaigns and tarnish your brand. Learn how to navigate these traps and keep your email reputation intact.
Email Bounceback
Say goodbye to undelivered emails! Understand why emails bounce back and how to fix it with our guide. Take action to ensure email success!
Email Correspondence
Email correspondence essentials: Learn the golden rule of clarity to transform your emails from puzzling to precise. Say goodbye to inbox chaos!
Email Body
Email body essentials covered! Find out how to enrich your emails with text, links, images, and more, while keeping an eye on size limits.
Via Email Meaning
Via Email meaning explained: Discover how it impacts communication. Click now to uncover the nuances of email communication and how it enhances our interactions.
Email Trail Meaning
Email trails explained - simplify your inbox management and never lose track of a conversation again. Learn how today!
Email Thread Meaning
Email threads demystified. Learn how to effectively manage your digital conversations and boost your productivity. Click to explore!
EOD Meaning in Email
EOD - Three letters that puzzle many. Is it a cryptic code or a simple sign-off? Find out with a light-hearted read!
What is an Outbox in Email
Email's Outbox purpose and how it differs from other folders. Read on how this essential folder works and differs from Sent and Drafts.
Difference Between IMAP and POP
IMAP or POP: Which fits your email habits? Explore the differences and how they sync with Outlook, Thunderbird, etc., for seamless communication.
Suppression List
Master suppression lists to elevate your email campaigns. Find out how to seamlessly exclude uninterested parties and focus on your true audience.
IP Warming
Master IP Warming for Email Marketing Success - Learn to build trust with ISPs and captivate your audience. Start enhancing your email strategy today!
Phishing
Phishing exposed: Uncover common tricks, detect scams, and protect your personal information. Essential reading for online safety.
Email Scraping
Learn the dos and don'ts of email scraping for marketers. Build a robust email list that delivers results!
Smart Network Data Service (SNDS)
Boost your email deliverability with Smart Network Data Services (SNDS) insights! Find out how to optimize your campaigns and avoid spam traps.
Allowlist
Elevate your email security with allowlists! Get insights on pros, cons, and real-world applications to keep your inbox safe. Explore more today.
SORBS
See how SORBS can help filter out junk emails and protect digital communication. Understand its crucial role in email security and spam prevention.
Invalid Syntax
Email syntax errors can be baffling. Discover the roots of Invalid Syntax and how to solve them for smoother communication. Get the insights now!
Burner Email
Read more about the advantages and potential risks of burner emails and disposable emails, plus tips on keeping your email list clean of them.
Email append
Discover Email Append - a guide to expanding your contact list responsibly. Understand the process, concerns, and ethical alternatives.
UCEPROTECT
UCEPROTECT is your shield against spam emails. Discover how it blocks spam sources and cleans your inbox effectively. Stay safe and spam-free!
Reply-to
Reply-to feature in email - a seamless way to direct responses exactly where you need them. Discover how it simplifies communication for everyone.
Blocked
Get unblocked by your ESP now! Discover simple steps to clean your email list and refine content for better engagement.
Unique Open Rate
Maximize your email impact! Learn how a strong unique open rate can transform your email campaigns. Get top tips for success here.
Mail Transfer Agent (MTA)
Need a reliable Mail Transfer Agent? Explore our top 10 MTAs list and make emailing effortless. Start sending smarter emails now!
Cloudmark
Discover Cloudmark's cutting-edge email security solutions. Protect your inbox from spam and phishing with Cloudmark. Safeguard your emails today!
Accept-All
Accept-all vs. Catch-all: Know the difference and how it impacts your email management. Get the insights you need here!
Email Bomber
Protect against email bomber tactics with our guide on email bombing prevention. Learn to safeguard your inbox now!
SpamCop
SpamCop leads the charge in combating email spam, empowering you to report, block, and understand how to shield your inbox from undesired messages.
What Is Greylisting?
Explore Greylisting - your email superhero. Unravel delays, reduce spam, and secure your inbox for a safer, cleaner digital experience.
Email service provider (ESP)
A platform or software that enables businesses to create, send, and track email campaigns to their subscribers.
Call to action (CTA)
A specific instruction or button within an email that prompts the recipient to take a desired action.
Plain text email
Discover the importance of plain text emails in your email marketing strategy. Read SendBridge's glossary page to learn more and optimize your campaigns.
HTML email
An email that includes HTML code to enhance its visual and interactive elements.
Sender reputation
A score assigned to a sender based on their email practices and behavior, which can affect email deliverability.
Spam filter
Learn about spam filters and how they protect your email campaigns from being marked as spam. Our glossary provides easy-to-understand definitions.
Email Personalization
The act of tailoring an email''s content, subject line, or design to a specific subscriber based on their demographics, behavior, or preferences.
Drip campaign
A series of automated emails sent over a period of time to nurture leads and guide them through the sales funnel.
Automated email
An email that is triggered by a specific action or event such as a new subscriber, a purchase, or an abandoned cart.
A/B testing
A method of testing two different versions of an email (e.g. subject line, content, or design) to determine which one performs better.
Conversion Rate
The percentage of recipients who completed some action like making a purchase or filling out a form after clicking through an email.
Open Rate
The percentage of recipients who opened an email out of the total number of recipients.
Click-through rate (CTR)
The percentage of recipients who clicked on a link within an email out of the total number of recipients.
Email List Segmentation
The process of dividing an email list into smaller groups based on specific criteria such as demographics, behavior, or preferences.
Opt-out
Definition of Opt-out. Find out what does opt-out mean in email communication.
What does SPAM stand for?
What does SPAM stand for in email terms? Find out the backstory of inbox invaders and how to effectively block them. Start your defense now!
What is Opt-in in Email marketing?
Discover the essence of Opt-in in email marketing. Learn how obtaining user consent enhances engagement, trust, and delivers targeted content effectively.
Transactional email
Explore the essence of transactional emails in our comprehensive guide. Learn their purpose, benefits, and how they enhance communication efficiently.
Email Marketing
Unlock the power of Email Marketing! Learn its essentials, strategies, and benefits in this comprehensive guide. Boost engagement and drive results.
Subscriber
A person who has opted-in to receive emails from a particular brand or business