Resources > Email Deliverability

Warming Up Your IPs

  • By SendBridge Team

  • Last update: Jan 08, 2024

Email deliverability is an important aspect of email marketing. One of the factors that affect email deliverability is IP address reputation. An IP address that has a poor reputation can lead to emails being marked as spam, which in turn can negatively impact the overall deliverability of your emails. To prevent this, it's important to warm up your IP address before you start sending a large volume of emails. Here are the steps to warm up an IP address for best email deliverability.

  • Start with a small volume of emails: Start sending a small volume of emails (around 50-100 per day) from your new IP address. This helps to gradually build a positive reputation for the IP address.

  • Gradually increase the volume of emails: As you continue to send emails, gradually increase the volume of emails you send each day. This will help the ISPs (Internet Service Providers) recognize that your IP address is a legitimate sender and not a spammer.

  • Send emails to engaged subscribers: Send emails to subscribers who are most engaged with your content. This includes subscribers who have recently opened or clicked on your emails. Engaged subscribers are more likely to receive your emails, which helps to build a positive reputation for your IP address.

  • Monitor your email metrics: Keep an eye on your email metrics such as open rates, click rates, and bounce rates. If your metrics are improving, it means your IP address reputation is improving as well. If there is a sudden drop in your metrics, it's a sign that your IP address may be having issues and you should take action to resolve it.

  • Authenticate your domain: Make sure your domain is authenticated with SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) records. This will help ensure that your emails are trusted by ISPs and not marked as spam.

  • Keep a clean email list: Make sure your email list is clean and up-to-date. Remove inactive subscribers, bounced emails, and invalid email addresses from your list. This will help ensure that your emails are delivered to valid email addresses and reduce the risk of your IP address being marked as a spammer.

In conclusion, warming up your IP address is an important step in ensuring email deliverability. By following these steps, you can gradually build a positive reputation for your IP address and improve your overall email deliverability.