Glossary - Page 7
Call to action (CTA)
A specific instruction or button within an email that prompts the recipient to take a desired action.
Plain text email
Discover the importance of plain text emails in your email marketing strategy. Read SendBridge's glossary page to learn more and optimize your campaigns.
HTML email
An email that includes HTML code to enhance its visual and interactive elements.
Sender reputation
A score assigned to a sender based on their email practices and behavior, which can affect email deliverability.
Spam filter
Learn about spam filters and how they protect your email campaigns from being marked as spam. Our glossary provides easy-to-understand definitions.
Email Personalization
The act of tailoring an email''s content, subject line, or design to a specific subscriber based on their demographics, behavior, or preferences.
Drip campaign
A series of automated emails sent over a period of time to nurture leads and guide them through the sales funnel.
Automated email
An email that is triggered by a specific action or event such as a new subscriber, a purchase, or an abandoned cart.
A/B testing
A method of testing two different versions of an email (e.g. subject line, content, or design) to determine which one performs better.