Glossary - Page 8
Email Personalization
The act of tailoring an email''s content, subject line, or design to a specific subscriber based on their demographics, behavior, or preferences.
Drip campaign
A series of automated emails sent over a period of time to nurture leads and guide them through the sales funnel.
Automated email
An email that is triggered by a specific action or event such as a new subscriber, a purchase, or an abandoned cart.
A/B testing
A method of testing two different versions of an email (e.g. subject line, content, or design) to determine which one performs better.
Conversion Rate
The percentage of recipients who completed some action like making a purchase or filling out a form after clicking through an email.
Open Rate
The percentage of recipients who opened an email out of the total number of recipients.
Click-through rate (CTR)
The percentage of recipients who clicked on a link within an email out of the total number of recipients.
Email List Segmentation
The process of dividing an email list into smaller groups based on specific criteria such as demographics, behavior, or preferences.
Opt-out
Definition of Opt-out. Find out what does opt-out mean in email communication.