Basic rules to boost inbox placement
Boosting email inbox placement is a crucial part of email marketing and can significantly impact the success of an email campaign.
By following a few basic rules, businesses can increase the chances of their emails being delivered to the inbox and achieving the desired results.
Maintain a clean email list
One of the most important factors in determining email deliverability is the quality of the email list. An email list that is outdated or contains invalid email addresses can harm deliverability. By regularly cleaning and maintaining your email list, you can reduce the risk of having your emails marked as spam and improve email deliverability.
Build a good sender reputation
Email providers and ISPs track the reputation of email senders and use it to determine the likelihood of an email being spam. A sender with a good reputation is more likely to have emails delivered to the inbox, while a sender with a poor reputation may have emails filtered into the spam folder. By sending high-quality, relevant, and well-received emails, businesses can build a good sender reputation and improve email deliverability.
Avoid triggering spam filters
Spam filters are designed to identify and block emails that are likely to be spam. Common triggers include the use of certain words and phrases, large volumes of email sent in a short period of time, and sending emails to addresses that are no longer in use. By avoiding these triggers, businesses can reduce the risk of having their emails marked as spam and improve email deliverability.
Authenticate your emails
Email authentication helps ensure that an email is coming from a legitimate source and is not being spoofed. By authenticating your emails, you can increase the chances of your emails being delivered to the inbox and reduce the risk of your emails being marked as spam.
Read more: Authenticating Emails with SPF Authenticating Emails with DKIM Authenticating Emails with DMARC
Pay attention to email content
The content of an email, including the subject line, sender name, and body text, can impact deliverability. Spam filters look for keywords and phrases commonly associated with spam emails and may flag an email as spam if it contains these elements. By crafting well-written and relevant emails, businesses can increase the chances of their emails being delivered to the inbox.
In conclusion, boosting email inbox placement is essential to the success of an email marketing campaign. By following these basic rules, businesses can increase the chances of their emails being delivered to the inbox, achieve the desired results, and build a good reputation as a trustworthy and high-quality email sender.
