The Future of Business Messaging: Trends and Best Practices
Today's modern era has completely changed the concept of communication between an organisation and its targeted audience, all thanks to advanced tools, platforms, and strategies. However, surprisingly, business messaging remains a highly relevant and result-driving strategy!
According to research, businesses that integrate text messaging for their customers are 217.33% more successful than companies that don't utilize texting. Also, 90.09% of the organisations that use business messaging reported their marketing campaigns to be successful.
Implementing this practice can help you engage your customers and potential leads effectively with your brand. You can quickly spread brand awareness and promote your products and services through texts. Consequently, your company will experience higher conversion rates and generate significant profits. So, today, we will discuss the best trends and practices of business messaging that will make this campaign easy for you and facilitate experiencing the utmost potential and profit.
So, without any further ado, let's get started…
What is Business Messaging - Running Down the Basics!
Business text messaging is a method of establishing communication with your customers and potential leads through sending texts on their smartphones. It is a great way of directly targeting the audience to increase sales and enhance customer experience.
Text messaging helps you effectively increase brand awareness in the industry. To drive sales, you can create a simple, short, and result-driven message with an effective Call-To-Action sentence.
By defining a particular purpose or goal of the campaign and building a contact list with your customers' consent, you can easily directly connect with them. This strategy can be used in various marketing and promotional campaigns. You can share a wide variety of information with your customers via text messages, including:
- Promotional and Discount Offers
- Exclusive and Flash Sales
- Newly Launched Products or Services
- Limited Edition Products
- Order Confirmation and Updates
- Appointment Reminders and Reschedules
- Event Invitations, Reminders, and Updates
- Customer Support and Inquiries
- Invoice and Payment Notifications
- Loyalty Programs and Reward Balance
- Surveys and Customer Feedback Request
- New Store Openings and Policy Updates
- Emergency Alerts and Notifications
- Subscription Expiration and Upgrade Offers
- Competitions and Giveaway Announcements
6 Best Trends and Practices for Making Your Business Messaging Campaign Easy and Effective
Unlike in older times, when sending messages was a problematic and time-consuming process, business texting has become quite effortless and quick today.
From integrating third-party platforms to speed up the bulk-sending process to using AI to craft a compelling and concise message for the customers, it has become a cost-effective method for driving sales and conversions.
Below are six of the best trends and practices for effectively implementing and managing messaging campaigns for your business.
Let's thoroughly bring them under the spotlight one by one!
1. Utilize QR Codes
QR Codes, abbreviated for Quick Response, are specialised barcodes that provide quick access to an extensive range of links and information. Having a storage capacity of around 3KB, it can store alphabetic, numeric, symbols, and Kanji characters. Users only have to open their smartphone's camera or can use an online QR Code Scanner to access the data quickly.
Using QR codes is the fastest-growing trend in business text messaging campaigns. From providing pre-designed survey messages to offering registration text templates, it not only saves time and effort but also boosts customer satisfaction.
Thus, whether you want to share quick feedback messages or start text-based customer support, you can easily create a customised and creative QR code with online QR Code Generator and integrate it into your system for fruitful results.
2. Optimize the Timings Smartly
Timings are critical to succeed in your marketing efforts and drive higher conversions.
By understanding your targeted audience's professions and associated working hours, you can decide the best time to send messages and engage them effectively.
For example, sending an abandoned cart reminder message between 6 PM to 8 PM can help you drive traffic to your e-store or website, as people mostly use their phones and relax at these times.
Similarly, on weekends, you can send promotional messages for limited-edition or newly-launched products or services. Your users will have plenty of time to browse your store and make purchases.
On the other hand, make sure that you send messages at unfavorable times, like early in the morning or late at night. It will not only irritate your customers, but they might also unsubscribe or block your number.
3. Follow Pre-Designed Messages Templates
Using pre-designed templates for message marketing, whether you are sending appointment reminders or payment notifications, is quite effective. These text templates are well-written, short, and concise and can bring a professional touch to your brand, facilitating effective and engaging communication to the audience and customers. From reminders to promotions, discount vouchers to surveys and feedback, you can find well-designed templates for various categories of business messages.
Moreover, the message templates are significantly time-saving. They are ready to use. You only have to enter basic brand details like name, contact information, reminder time, product or service you are pitching, or address, and you can send it quickly to your customers. Thus, it will save you time and effort that might go into manually thinking and designing a text message from scratch.
4. Automate the Sending Process
Automation can help you simplify the message delivery process. From sending the appointment update and details to the right customers to reminding them about their abandoned cart within 24 hours of adding products, the automation can help you send messages to particular clients with specific details at the given time.
Thus, you will only need to set the automation process once, and the system will automatically send the right messages at their scheduled times.
Plenty of third-party tools are available online to automate business text messaging campaigns, including EZ Texting, Simple Texting, Text Magic, Click Send, Twilio, Plivo, and many more. These tools are also easily integratable with your existing marketing campaign tools and systems.
5. Focus on Personalization
Giving a touch of personalization can drastically increase your conversions and profit. Personalization can help you in winning the trust of your customers and audience. Thus, it will help you in motivating them to trust your brand, make the purchase, and become a loyal and returning customer. With this small trick, you can easily and quickly create a trustworthy and lasting relationship with them.
For example, you are sending an appointment reminder message to your customer. Instead of starting your message with "Hi Customer,” mention a person's name. Likewise, after the visit, you can also send a thank you message to the visitor with their name. This will make them feel valued and will surely remember your brand the next time they plan a purchase.
6. Keep a Keen Eye on the Message Performance
Tracking and evaluating your business messaging campaign is important to take full advantage of it and experience the utmost profit. Companies can use analyzing tools that will continuously monitor the campaign's performance and provide significant insights so businesses can optimize their operations and make the campaign more effective and result-driven. Utilizing these tools daily can help you improve your strategies, boost customer experience, and increase sales.
With the tracking tools, you can monitor various aspects of your strategy, including Delivery Rate, Open Rate, click-through rate, Response Rate, Conversion Ratio, Bounce Rate, Cost per Conversion, Time-Based Engagement, and Opt-Out Rate. You can also get comprehensive insights on how to enhance your messaging efforts to maximize the benefit.
Conclusion
A practical and impactful business text messaging strategy can significantly and positively affect your organization. You will experience increased customer satisfaction and an elevation of conversions, consequently leading to greater profits. Not only this, but you can create a lasting impression among your targeted audience by messaging marketing and establishing a loyal, true, and lasting relationship with them.
Thus, following the six above-discussed trends and practices, you can revolutionize your business text messaging strategies and experience quick and result-driving growth.
