How to Create Email Subject Lines to Increase Marketing Performance
Are your email campaigns driving no results? Do you want your emails to perform the way you want? If yes, then you might be lacking in creating compelling subject lines. Not only you, but most marketers fall victim to this problem too.
Ineffective and boring subject lines ruin your marketing efforts and cause unfruitful results. However, you can overcome this issue by learning the practices to make your subject lines persuasive and effective. Knowing what to write and what to avoid helps you craft convincing email headlines.
To make things easier for you, we have listed below some proven tips that will make you an expert subject line writer. All these practical tips contribute equally to the effectiveness of your subject line. Therefore, read this article till the end and don't miss out on anything.
Use Simple Language
The more complex you write, the less you get results in return. So, write everything in simple language. Make use of familiar words and avoid using jargon and technical terms. However, since a subject line is a very short text, it becomes challenging to come up with the right words. In this situation, a rewording tool comes in to help you. Rather than brainstorming words, you can reword the subject line to generate different versions. After reviewing the multiple variants, you can easily choose the one with the right word choice.
Write To The Point
As already mentioned, the subject line is a very short text. Therefore, only write what matters the most. Don't stuff the headline with unnecessary details. Excessive information not only increases the length but also lowers the effectiveness of the subject line. Remember, the ideal subject line contains no more than 60 characters or 9 words. If it exceeds this word count limit, it starts becoming worthless for readers. So, write it concisely so that the reader can have a quick review at first glance.
Keep It Descriptive
Writing briefly doesn't mean compromising the delivery of the message. Rather, make sure that every word you write contributes to complete communication between you and your readers. Your email headline should be such that it conveys the entire message. To communicate what you want, be descriptive, direct, and avoid using slang and slogans. Also, prefer using one explanatory word where possible rather than multiple words to state the same thing.
Build Urgency
It is a psychological effect that people tend to explore things that create a sense of urgency. Also, urgency compels readers to take quick action. Therefore, make your email headline so that people cannot ignore it and immediately click to see what is inside. Use action-driven and time-sensitive words to drive quick actions from receivers. These words include urgent, now, fast, alert, and many more. Other than this method, you can also create urgency by mentioning deadlines, highlighting a fear, and offering benefits.
Create Curiosity
Another way to write result-driven email headlines is to create curiosity. When writing a subject line, leave readers with a reason to open it and explore what it contains. The more curious you make the readers, the more likely they are to check what is inside. Keeping the first line mysterious signals to the readers that there must be something beneficial inside the email for them. For this purpose, use powerful words like proven, secret, hidden, best, and ultimate. Reading such words, the readers quickly click on the email.
Include Numbers
Adding numbers to the subject line is also a psychological approach to urge a maximum number of readers to open the email. Numbers directly communicate to the brain that performing a particular action has a specific number of benefits. As a result, the open rate of your emails drastically increases, ultimately generating more sales. You can show discounts, offers, perks, and other essential data in numbers to get noticed at first glance. In this regard, keep one thing in mind: odd numbers perform better than even ones.
Make It Error-Free
Accuracy is the key to success in writing. Therefore, make sure that the subject line you write is flawless. Inaccuracies not only reflect you as a less professional company but also decrease your credibility in the eyes of readers. Therefore, after writing the headline, verify that it doesn't contain any minor or major lingual errors. Perform a quick assessment, by utilizing an online grammar checker. Save your precious time by getting highly precise results in a few seconds.
Avoid Using Pre-made Templates
The mistake that most marketers and companies make is using already-existing templates on the Internet. Remember, picking up a random subject line from the Internet and performing a little bit of personalization doesn't provide the desired results. If you wish to generate revenue through email campaigns, you must make an effort to create self-written email headlines. Crafting a compelling headline might take your time, but it will make you capable of taking control of your success rather than relying on others.
Don't Make False Promises
Since a subject line is a first impression, be genuine in it. Don't write anything in it that you don't provide or facilitate. This unethical act might increase your open rate for a limited time, but it doesn't contribute to increasing the conversion rate. So, avoid lying and ensure transparent communication with your audience. Commit to providing every detail honestly. When your message fulfills the promise made in the headline, the readers are more likely to act on what you want from them.
Provide Value To Readers
Today, everybody wants to be respected and valued. When you provide value to your audience, it signals your sincerity and intentions, which increases their belief in you. Showing your respect to readers proves an effective technique for forcing receivers to open the email. Therefore, rather than making them feel that they received a generic email, persuade them that the email is exclusively written for them. Adding the receiver's name or location and using the right phrasing helps you give an emotional touch to your subject lines that provide value to them.
To Sum Up
To put it in a nutshell, your email is just a useless piece of text for receivers if you don't attach an attractive and convincing subject line. That's why you need to improve the way you craft headlines for emails. For your convenience, we have mentioned above some of the best working techniques that enable you to elevate your email marketing performance. If you implement our suggestions, we hope that you will soon get results that will make you feel happy.
