Resources > Email Deliverability

Use a Reputable DNS Provider

  • By SendBridge Team

  • Last update: Jan 10, 2024

A reliable and reputable DNS (Domain Name System) provider is critical to ensuring that emails are delivered to the recipient's inbox. The DNS provider acts as a bridge between the sender's domain and the recipient's email server, allowing emails to be sent and received.

The importance of using a reputable DNS provider lies in the fact that many email providers and ISPs use DNS data to make decisions about how to handle incoming emails. If the DNS data is inaccurate or not up-to-date, the recipient's email server may block the email or mark it as spam, resulting in poor email deliverability and decreased visibility for the sender.

Additionally, using a reputable DNS provider ensures that the domain has a strong reputation, which can have a positive impact on email deliverability. Many email providers and ISPs use a variety of metrics to determine the reputation of a domain, including the quality of the DNS infrastructure, the presence of SPF and DKIM records, and the history of the domain's email practices. By using a reputable DNS provider, senders can ensure that their domain has a strong reputation and is less likely to be flagged as a source of spam or malicious content.

When choosing a DNS provider, it is important to consider the following factors:

  • Reliability: The DNS provider should be reliable and ensure that the domain's DNS information is always up-to-date and accurate. This will help ensure that emails are delivered to the recipient's inbox and not blocked or marked as spam.

  • Security: The DNS provider should provide robust security measures to protect the domain's DNS information from being compromised or altered. This will help prevent unauthorized access to the domain's DNS information and reduce the risk of email spoofing.

  • Support: The DNS provider should offer knowledgeable and responsive support to assist with any issues or questions that arise. This will help ensure that any problems are resolved quickly and efficiently.

In conclusion, using a reputable DNS provider is critical to achieving optimal email delivery and visibility. By choosing a reliable and secure DNS provider, senders can ensure that their emails are delivered to the recipient's inbox, helping to protect their reputation and achieve their desired results.