Resources > Email Deliverability

Laws and Compliance

  • By SendBridge Team

  • Last update: Jan 08, 2024

Email marketing is a powerful tool for businesses to reach their target audience, but it also comes with a number of laws and regulations that must be followed to ensure compliance. Failing to comply with these laws can result in legal penalties, decreased email deliverability, and damage to a company's reputation.

Here are some of the key laws and compliance requirements for sending emails:

  • CAN-SPAM Act: The CAN-SPAM Act is a federal law that sets standards for commercial emails and gives recipients the right to have unwanted emails stopped. The act requires that emails must be clearly identified as advertising or promotional, and that the sender must provide an opt-out mechanism for subscribers to stop receiving emails.

  • GDPR: The General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy for all individuals within the European Union. The GDPR requires businesses to obtain explicit consent from individuals before collecting and processing their personal data, and gives individuals the right to access and control their personal data.

  • CASL: The Canadian Anti-Spam Legislation (CASL) is a Canadian law that sets standards for the sending of commercial electronic messages and the installation of computer programs. The law requires that businesses obtain consent from individuals before sending commercial electronic messages and that the messages must include an unsubscribe mechanism.

  • Email Authentication: Email authentication protocols, such as SPF, DKIM, and DMARC, are used to verify the sender's identity and prevent emails from being marked as spam. Adhering to these protocols is a best practice for email deliverability and can also help to ensure compliance with various laws and regulations.

  • Email Privacy: Email privacy laws, such as the Electronic Communications Privacy Act (ECPA) in the US, protect the privacy of electronic communications and require that businesses obtain proper consent before accessing, disclosing, or intercepting emails.

In conclusion, sending emails is subject to a number of laws and regulations that must be followed to ensure compliance. Failing to comply with these laws can result in legal penalties, decreased email deliverability, and damage to a company's reputation. Businesses must be aware of the laws and regulations in their jurisdiction and take steps to ensure that their email marketing practices are compliant. By following best practices and adhering to the relevant laws and regulations, businesses can ensure that their email marketing campaigns are successful and legally compliant.