What is a good email deliverability rate?

A good email deliverability rate varies based on the industry and email list quality, but a general benchmark is around 85-90%. This means that out of the total emails sent, 85-90% of them are delivered to the recipient's inbox, while the rest may be blocked or sent to spam. However, achieving a high deliverability rate requires a combination of factors, including maintaining a clean email list, adhering to email marketing best practices, and building a positive sending reputation.