8 advanced link building strategies for B2B companies
Link building is one of the most important and challenging SEO practices, especially in the B2B market, where the quality and relevance of links are crucial for success. But do you really know all the techniques and tricks to create a strong link network for your website?
Next, we present eight advanced link building strategies that will help B2B companies increase their online authority and improve their search engine ranking. Let's go?
What is link building, and how does it work?
Link building is part of an SEO strategy and consists of a set of practices for creating a network of internal and external links , with the aim of increasing the visibility and authority of a website.
Having quality backlinks is a way to show Google and other search engine algorithms that your page is relevant and deserves recognition. Furthermore, this strategy is important for the algorithm to identify that the content is coherent in its intended purpose.
Within the strategy, a diverse range of links is essential to amplify results. Therefore, it's important to include the following on your pages:
- Links from other pages to your website;
- Links from your website to your own pages;
- Links from your website to other pages.
Editorial link building services are important for B2B brands that want to attract more traffic, generate qualified leads , and strengthen their online presence. To achieve this, you can choose from various basic and advanced techniques that will help shape the overall strategy.
Below, we list 8 tips recommended by experts for those who want to create a valuable and consistent network of links .
1. Distribution of guest posts on an authoritative website.
Guest posting is the most well-known practice within link building strategy. It consists of specialized content published on other relevant websites within your market niche, with the goal of generating quality backlinks to your website .
Therefore, you need to convince authoritative blogs and forums to publish a link to your website within a comprehensive piece of content you've produced. This strategy helps strengthen your authority in the field and demonstrates expertise.
2. Creating unique and valuable content
Producing unique, high-value content , such as detailed case studies, exclusive research, and industry reports, is also a good way to attract links from other companies and publications. These materials are highly shareable and referable, increasing the likelihood of obtaining backlinks from reputable websites.
Long, comprehensive content also presents a good opportunity to insert internal links , encouraging readers to stay on your site longer. It's important, however, to ensure that the links included are relevant to the context of the content being discussed.
3. Partnerships with influencers and industry experts
In the B2B market , partnerships with influencers and industry experts can result in high-quality links .
Therefore, it's worthwhile to identify who the relevant thought leaders and influencers are in your field and collaborate with them to create content in different formats . Webinars, white papers, or opinion pieces are good suggestions.
This content not only attracts links organically, but also positions your company as an authority in the sector with the endorsement of experts and authorities in the field.
4. Sending press releases and content
This is another effective link building strategy for businesses. Sending news, press releases, opinion polls, guides, and other content to press offices , journalists, and other aggregators is still widely used and can help you acquire backlinks.
There are several paid and free platforms that distribute press releases to news outlets with high domain authority. Therefore, it's worth exploring this possibility.
5. Monitoring of unlinked mentions
Using monitoring tools like SEMrush , it's possible to identify mentions of your company that aren't linking to your website or social media. When you identify these opportunities, contact the authors and politely request that they include a link. This is an effective way to transform mentions into valuable backlinks.
Monitoring tools can also be useful for finding broken links from your competitors . By locating some of these links, you can contact the author and ask them to replace the broken backlink with yours.
6. Participation in events and conferences
Participating in and sponsoring events and conferences within your market niche can also result in quality links. Such events often have dedicated websites that mention and link to sponsors and speakers, and they also appear in articles and news from specialized media .
Furthermore, by sharing event content such as presentations, schedules, and abstracts, you can attract links from participants and organizers.
7. Building backlinks on social media
Another effective link building strategy for the B2B market is to create your personal profile on social media and use forums and communities to improve your brand positioning and gain the public's trust. Contribute valuable insights and include links to relevant content on your website.
A presence on social media positively impacts SERPs, Google's search engine results page, guaranteeing more clicks and traffic to the website.
8. Explore different formats for the same content.
Finally, the last tip is to explore different media formats within the same post to add more value to the content and attract the audience's attention. Textual content can be complemented with video, audio, and infographic materials .
In this way, it is possible to generate backlinks on other media channels, which facilitates the ranking of the page.
In conclusion, by implementing these advanced link building strategies , you can significantly improve your B2B company's online authority and visibility .
By focusing on strategic partnerships, valuable content, and analytics tools, your company can build a robust and relevant backlink profile, resulting in better search engine ranking and more qualified traffic.
