Resources > Email Deliverability

Whitelisting Services

  • By SendBridge Team

  • Last update: Jan 08, 2024

Email whitelisting is a process where email providers and ISPs mark an IP address or domain as trusted, allowing emails from that source to bypass spam filters and be delivered directly to the recipient's inbox. This is an important practice for businesses that rely on email communication, as it ensures that their emails are delivered to the intended recipient and increases the chances of engagement.

There are several reasons why it is a good practice to get listed on an email whitelist:

  • Improved email deliverability: By getting listed on an email whitelist, businesses can improve the deliverability of their emails. This means that their emails are more likely to reach the recipient's inbox, increasing the chances of engagement and improving the overall effectiveness of their email campaigns.

  • Increased engagement rates: When emails are delivered directly to the recipient's inbox, the chances of open and click-through rates are higher, leading to increased engagement rates. This can improve the ROI of email campaigns and increase customer satisfaction.

  • Better email reputation: A listing on an email whitelist can improve the reputation of the sender, leading to better email deliverability and higher engagement rates. This can also help to improve the reputation of the business, leading to increased trust and customer loyalty.

  • Compliance with regulations: Some countries have laws and regulations regarding email marketing, including the CAN-SPAM Act in the US and the GDPR in the EU. By getting listed on an email whitelist, businesses can ensure that they are compliant with these regulations and avoid potential fines and penalties.

In conclusion, getting listed on an email whitelist is a good practice for businesses that rely on email communication. It helps to improve email deliverability, increase engagement rates, improve email reputation, and ensure compliance with regulations. By getting listed on an email whitelist, businesses can improve the effectiveness of their email campaigns and ensure that their emails reach the intended recipient's inbox.