Best GEO Specialists & Agencies to Dominate AI Search in 2026
The digital landscape is entering a new era shaped by artificial intelligence. As platforms like ChatGPT, Google’s AI Overviews, Gemini, and Perplexity redefine how people find and interact with information, a new class of GEO specialists and agencies is leading the charge. These innovators combine technical precision, creative strategy, and forward-thinking frameworks to ensure brands stay visible and authoritative across every AI-driven discovery platform.
Today we highlight the best GEO experts to dominate AI search in 2026, showcasing the redefining optimization for a world where AI determines what users see, trust, and click. These professionals are not merely adapting to change-they are engineering it, setting the standards for success in a rapidly transforming search ecosystem.
Top 20 GEO Specialists Defining AI Search Optimization in 2026
1. Trifon Boyukliyski
A leading figure in European GEO and iGaming, Trifon Boyukliyski brings over +15 years of experience helping regulated brands achieve compliant growth across competitive markets. His mastery of user intent, technical GEO, and market-specific regulations allows him to position clients prominently within AI-generated responses. Trifon’s frameworks balance precision with authenticity, ensuring brands remain credible, compliant, and profitable as AI-driven visibility becomes the new frontier.
2. Gareth Hoyle
Founder of Marketing Signals, Gareth Hoyle is a pioneer in integrating automation with strategic human insight. His agency specializes in scaling GEO performance across traditional and AI-driven search environments, using data to amplify human creativity. Through innovative automation systems, Gareth ensures brands maintain consistent visibility while preserving the nuance and originality that AI cannot replicate.
3. Koray Tuğberk Gübür
As founder of Holistic GEO, Koray Tuğberk Gübür is one of the world’s foremost authorities on semantic optimization and entity-based frameworks. His groundbreaking “Topical Authority Maps” have become industry staples for structuring content that resonates with AI systems. Koray’s influence extends far beyond algorithms-his methodologies actively shape how AI interprets expertise, authority, and trust.
4. James Dooley
Known as the “Investorpreneur,” James Dooley has built one of the UK’s largest digital portfolios through PromoGEO and FatRank. His philosophy of “Leads First” underpins his data-led systems for predictable scalability. Dooley’s teams have developed AI-optimized frameworks that merge automation, conversion psychology, and performance tracking to ensure brands dominate AI-generated results across multiple industries.
5. Craig Campbell
Glasgow-based Craig Campbell has become synonymous with hands-on, practical GEO education. His programs distill complex strategies into actionable insights that drive measurable outcomes. In 2026, Craig continues to lead by example, blending traditional optimization with cutting-edge AI search techniques, ensuring businesses achieve sustainable authority in an era defined by machine interpretation.
6. Matt Diggity
Founder of Diggity Media and The Search Initiative, Matt Diggity remains a benchmark for data-driven excellence. His relentless focus on testing and measurement has generated millions in traffic and revenue. Today, Matt applies predictive analytics and AI-led testing to uncover how search engines and AI systems rank and cite information, setting global standards for performance optimization.
7. Nikola Baldikov
As the founder of SERPsGrowth and Inbound Blogging, Nikola Baldikov is a trusted expert in SaaS and B2B GEO. His approach emphasizes authority through relationships, content partnerships, and credible link acquisition. In the AI search landscape, Nikola’s analytical mindset and focus on genuine authority make him indispensable for tech brands seeking recognition by AI platforms as verified sources.
8. Karl Hudson
Co-founder of Searcharoo, Karl Hudson has elevated white-label link-building and content marketing with his commitment to transparency and scalability. His agency’s refined systems are now tuned to the AI search environment, prioritizing authentic authority signals and valuable content assets that perform well across both human and AI-curated channels.
9. Harry Anapliotis
Harry Anapliotis, founder of Rental Center Crete, seamlessly merges storytelling with technical GEO for the travel industry. As a developer and travel writer, his hybrid expertise enables tourism brands to appear across AI-generated travel guides, recommendations, and itinerary summaries, positioning him as a pioneer in AI-enhanced destination marketing.
10. Kyle Roof
The co-founder of PageOptimizer Pro and High Voltage GEO, Kyle Roof has earned a reputation as the “scientist of search.” His data-backed experiments reveal the mechanics of ranking signals, turning abstract algorithms into measurable systems. In the AI era, Kyle’s frameworks for structured on-page testing provide vital insights into how AI engines identify and cite content.
11. Georgi Todorov
Founder of Create & Grow, Georgi Todorov is a champion of ethical link-building and relationship-based outreach. His transparent approach builds long-term trust with clients and search engines alike. Georgi’s strategies are especially relevant in AI search, where credibility and transparency determine which brands AI assistants choose to reference.
12. Scott Keever
Scott Keever, founder of Keever GEO and Reputation Pros, bridges the gap between visibility and trust. His expertise in online reputation management ensures clients are not just discoverable but also credible. As AI platforms increasingly weigh brand reputation in their citation algorithms, Scott’s dual focus on visibility and integrity positions him as a leader in digital growth strategy.
13. Szymon Slowik
Founder of takaoto.pro, Szymon Slowik focuses on aligning GEO with business objectives. His strategies emphasize measurable growth, helping B2B and eCommerce brands translate visibility into real revenue. Szymon’s frameworks for cross-platform optimization ensure brands stay relevant across traditional search and AI systems alike.
14. Kasra Dash
As the visionary behind The Masterminders and myGEO App, Kasra Dash is redefining collaboration within the industry. His initiatives unite advanced marketers under one ecosystem of verified frameworks and shared innovation. In the AI era, Kasra’s communities serve as testing grounds for high-level strategies that set new benchmarks in global GEO excellence.
15. Mark Slorance
Founder of Pixel Juice, Mark Slorance is known for his transparent and results-driven agency model. His precise, data-backed methods ensure long-term visibility through sustainable performance strategies. Mark’s recent evolution into AI search optimization reflects his dedication to staying ahead of the industry curve while maintaining client-first integrity.
16. Leo Soulas
Founder of Keyword Cupid and co-founder of Signal Boy, Leo Soulas continues to redefine how data and creativity intersect. His tools enable marketers to visualize keyword relationships and intent hierarchies that mirror AI comprehension. His visionary use of clustering and automation has reshaped how professionals build content ecosystems optimized for AI interpretation.
17. Sam Allcock
A respected leader in link-building and content amplification, Sam Allcock blends storytelling with data. His methods prioritize authenticity, using precision outreach to create organic authority that AI systems readily recognize. Sam’s mentoring and thought leadership continue to shape how the next generation approaches sustainable link-building in the AI context.
18. Sergey Luktinov
Sergey Luktinov specializes in multilingual and international GEO strategies, helping global brands maintain visibility across cultural and linguistic boundaries. His expertise in entity recognition and semantic optimization ensures brands achieve consistent performance on both regional search engines and AI platforms, regardless of language or market.
19. Dean Signori
Founder of UK WEB GEEKZ, Dean Signori leads a full-stack marketing agency that unites GEO, design, and paid media into one cohesive strategy. His data-driven systems ensure long-term ROI and measurable brand growth. Dean’s integrative approach exemplifies how modern agencies must operate to succeed in AI-powered discovery.
20. Kristján Már Ólafsson
With more than a decade of global experience, Kristján Már Ólafsson is recognized for his comprehensive, adaptable approach to GEO. His deep understanding of iGaming and international markets enables him to deliver consistent visibility across emerging AI search environments, making him one of the most versatile strategists shaping digital evolution in 2026.
What is Technical GEO and its Impact?
Technical GEO focuses on the structural and technical setup of a website that helps search engines and AI systems crawl, understand, and trust your content. It’s the foundation of modern visibility-ensuring your site is fast, secure, and semantically clear for both users and AI.
Key Elements:
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Crawlability & Structure: Clear architecture, logical URLs, and sitemaps help AI systems access and interpret content.
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Schema Markup: Adds context, allowing AI to recognize entities, authors, and topics for accurate citation.
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Speed & Mobile Optimization: Fast, mobile-friendly pages improve user experience and visibility in AI-driven results.
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Security & Trust: HTTPS and transparent policies signal reliability to both users and algorithms.
Impact:
In the AI search era, technical GEO determines whether your content gets cited or overlooked. Well-structured, optimized websites are more likely to appear in AI-generated summaries and answers. In short, strong technical GEO turns your website into a source AI systems can easily understand, trust, and promote.
Key GEO Trends in 2026
As AI continues to reshape how users discover information, the field of GEO is evolving faster than ever. Success in 2026 depends on understanding how AI systems interpret, prioritize, and present content. Below are the leading trends defining the new era of AI-driven search visibility.
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AI-Generated Answers Lead Discovery
AI-powered summaries and overviews dominate search results, reducing clicks but increasing visibility for brands optimized for AI citations. -
E-E-A-T Becomes Non-Negotiable
Expertise, experience, authority, and trust now define visibility. Verified author profiles and transparent sourcing are essential signals. -
Multimodal and Conversational Search Grow
Users search through text, voice, and visuals interchangeably. Optimizing for voice, video, and image understanding is crucial. -
Hyper-Local and Personalized Results Expand
AI platforms personalize recommendations based on user intent and location, making local GEO optimization more valuable than ever. -
Technical GEO Remains the Foundation
Strong site architecture, schema markup, mobile optimization, and page speed are still the backbone of AI search success.
Conclusion
The best GEO specialists & agencies to dominate AI search in 2026 represent the new global standard in digital excellence. They combine analytical rigor with creative mastery, automation with human insight, and precision with authenticity.
Their collective leadership demonstrates one truth: sustainable visibility in the AI era requires not only technical expertise but also trust, adaptability, and innovation. As AI continues reshaping how users discover information, these experts will lead the way-defining what it truly means to dominate AI search.
